{"id":9692,"date":"2019-11-09T13:52:02","date_gmt":"2019-11-09T12:52:02","guid":{"rendered":"http:\/\/soulsofrock.ccw20.ccw.opsserver.ch\/history\/"},"modified":"2019-12-06T18:53:46","modified_gmt":"2019-12-06T17:53:46","slug":"history","status":"publish","type":"page","link":"https:\/\/old.soulsofrock.com\/en\/history\/","title":{"rendered":"HISTORY"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>VISION<\/strong><\/p>\n<p style=\"text-align: left;\">We imagine a rock\u2019n\u2019roll community in which most of us care about nature and people.<\/p>\n<p style=\"text-align: left;\"><strong>MISSION<\/strong><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">We always want to challenge the status quo by<\/span><\/span><\/p>\n<ul>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">ensuring an absolutely transparent value chain<\/span><\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">visiting every single production company personally<\/span><\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">building long-term cooperation based on respect and trust<\/span><\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">using sustainably produced raw materials<\/span><\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">demanding fair and safe working conditions<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>THE HISTORY<br \/>\n<\/strong><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">In 2014, Daniel Frey was responsible for the distribution of an American clothing label.<\/span> <span title=\"\">However, this activity was not satisfactory and so he ended it after a year.<\/span> <span class=\"\" title=\"\">However, the many conversations with musicians and bands have opened his eyes to how difficult it is for a passionate band to perform or take a tour.<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><strong><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">IDEA AND PHILOSOPHY<\/span><\/span><\/strong><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">Returning from the NAMM show in the USA in January 2015 and getting up early thanks to Jetlag, the idea was born.<\/span> <span title=\"\">A philosophy which consists of 3 pillars &#8230;<\/span><\/span><\/p>\n<p><span title=\"\"><strong>Pillar 1<\/strong>: Building a high-quality Rock&#8217;n&#8217;Roll clothing label which supports the rock and metal bands worldwide with 10% of the turnover.<\/span><br \/>\n<span class=\"\" title=\"\"><strong>Pillar 2<\/strong>: Building a non-profit organization that implements the promotion of rock, hard rock and metal bands.<\/span><br \/>\n<span class=\"\" title=\"\"><strong>Pillar 3<\/strong>: First Rock&#8217;n&#8217;Roll Clothing Label which uses sustainable and ecological fabrics and produces transparently and fairly.<\/span><\/p>\n<p style=\"text-align: left;\"><strong>2015 &#8211; FOUNDING<\/strong><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">Three phone calls later made the idea a reality and Souls of Rock Clothing and the Souls of Rock Foundation were founded within three months.<\/span> <span class=\"\" title=\"\">On this occasion a big big thank you to Roger Brunner, Scott Leach, Kevin Rechsteiner and Maya Schneeberger.<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><strong>2018 \u2013 <span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">SUSTAINABLE PRODUCTION<\/span><\/span><\/strong><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">With the relocation of production from Turkey to Portugal, Souls of Rock Clothing implemented in 2018 the first step towards the realization of the 3rd pillar.<\/span> <span class=\"\" title=\"\">Tapa Costuras, a STEP certified company, is cutting and sewing our products in Avioso Santa Maria, Portugal.<\/span> <span class=\"\" title=\"\">STEP stands for Sustainable Textile Production by Oeko-Tex\u00ae<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><strong>2019 \u2013 <span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">START OF THE REVOLUTION<\/span><\/span><br \/>\n<\/strong><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">In spring, we made the groundbreaking decision that we want to establish an absolut sustainable and transparent value chain.<\/span> <span class=\"\" title=\"\">From the raw material to the sewing thread, the procurement takes place within a radius of 1500 km.<\/span> <span class=\"\" title=\"\">We are convinced and enthusiastic that in the future we will set new standards in the production of clothing.<\/span> <span class=\"\" title=\"\">For this reason, we constantly question the status quo, do not hide behind any fake sustainability labels, but want to see and get to know people and production processes directly and on the spot.<\/span><\/span><\/p>\n<p><span class=\"\" title=\"\">Become part of the REVOLUTION.<\/span> <span title=\"\">You can find more information right <a href=\"https:\/\/soulsofrock.com\/en\/revolution-2\/\">here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VISION We imagine a rock\u2019n\u2019roll community in which most of us care about nature and people. MISSION We always want to challenge the status quo by ensuring an absolutely transparent value chain visiting every single production company personally building long-term cooperation based on respect and trust using sustainably produced raw materials demanding fair and safe working conditions THE HISTORY In 2014, Daniel Frey was responsible for the distribution of an American clothing label. However, this&hellip;<\/p>\n","protected":false},"author":388,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"_links":{"self":[{"href":"https:\/\/old.soulsofrock.com\/en\/wp-json\/wp\/v2\/pages\/9692"}],"collection":[{"href":"https:\/\/old.soulsofrock.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/old.soulsofrock.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/old.soulsofrock.com\/en\/wp-json\/wp\/v2\/users\/388"}],"replies":[{"embeddable":true,"href":"https:\/\/old.soulsofrock.com\/en\/wp-json\/wp\/v2\/comments?post=9692"}],"version-history":[{"count":3,"href":"https:\/\/old.soulsofrock.com\/en\/wp-json\/wp\/v2\/pages\/9692\/revisions"}],"predecessor-version":[{"id":9811,"href":"https:\/\/old.soulsofrock.com\/en\/wp-json\/wp\/v2\/pages\/9692\/revisions\/9811"}],"wp:attachment":[{"href":"https:\/\/old.soulsofrock.com\/en\/wp-json\/wp\/v2\/media?parent=9692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}