Spectacular cooperation of the Swiss label Souls of Rock with children’s song star Detlev Jöcker and the rock band Mad Max for the benefit of the non-profit PETER-FOUNDATION
Dramatic times require creative ideas and the courage to implement these ideas. WIR – THE SHIRT is such a creative idea that wants to support a wonderful project, the PETER-FOUNDATION.
The non-profit PETER-FOUNDATION has been supporting research projects for many years with the aim of saving children and young people with kidney disease from the fate of permanent kidney function failure. Patron of the PETER-FOUNDATION is the German children’s song star Detlev Jöcker.
Detlev Jöcker is one of the most successful and most sung German-language artists with approximately 1300 published songs and over 17 million sold records/songbooks. The musician, who has received several gold and platinum awards, has been committed for decades to the preservation of the environment as well as to humanity and solidarity.
Detlev Jöcker and the band Mad Max composed the highly acclaimed song “LADIES and GENTLEMEN” together. The children’s choir in the chorus transports and symbolizes the song’s central message that only all generations together can solve the problems of our time.
In the end, it was this song that was the inspiration for WIR – THE SHIRT and brought Souls of Rock and the musicians together.
In the atmospheric video clip for “LADIES and GENTLEMEN” the children from the choir paint their t-shirts with their very personal words and pictures about the situation of the world. And one of these motifs took all hearts by storm, and with the help of Souls of Rock, WIR – THE SHIRT was born.
The Swiss label Souls of Rock has made a name for itself with the production of sustainably produced clothing and attaches great importance to a transparent value chain. Souls of Rock only cooperates with European companies that meet the highest social standards. From the raw material to the finished product, the entire procurement and processing is done exclusively in Europe. All production sites are personally visited in order to guarantee the required standards. Souls of Rock wants to set new standards and create a wider awareness for socially and sustainably produced textiles.
Additionally, 10% of the turnover of the clothing label flows directly and without detours into the Souls of Rock Foundation. This foundation has set itself the goal to financially support musicians and bands in various projects.
WIR – THE SHIRT will hopefully conquer many more hearts and with the proceeds from its sale will enable many children and young people with kidney disease to lead a healthy life.
soulsofrock.com
soulsofrock-foundation.com
madmax-germany.rocks
peter-stiftung.de
detlev-joecker.de
